USG Boral Indonesia supporting Architectural Design Week 2018

Indonesia, 18 May 2018

According to Time Magazine, by 2025, three out of every four workers globally will be Millennials. That’s why engaging with Millennials will be as important as engaging with our business partners, because they will soon be our next business partners.

One out of so many ways to engage with them is by supporting their creative event idea. This is what USG Boral Indonesia did on 14 – 22 April.

Tarumanagara University is one of the most favorite accredited university in Indonesia, their Architecture Faculty have an annual event called Architectural Design Week, USG Boral Indonesia joined as one of the sponsor for this year event that was located in Lippo Mall Puri, one of the biggest mall in west Jakarta.

Photo: Architectural Design Week Entrance Gate.

Other than providing material such as Jayabell® and Metal Frame for their installation, USG Boral Indonesia also showing support by conducting a training session at Rumah Jayaboard showroom before their construction date.

Photo: Architectural Design Week 2018 committee training session with Indonesia team at Rumah Jayaboard.

Photo: Tarumanagara University college students getting familiar with USG Boral drywall system application.

In return, USG Boral Indonesia team got 2 slots to share USG Boral product and system knowledge, once at the exhibition venue and the other one during the seminar event.

Photo: Arindra (Building Science Specialist USG Boral Indonesia) and Febrina (Specification Representative USG Boral Indonesia) presenting Wall Evolution during the seminar at Tarumanagara University.

Photo: Arindra (Building Science Specialist USG Boral Indonesia) at Architectural Design Week 2018 stage, explaining how USG Boral could support the adaptable living trend.

Mini House dummy was placed at USG Boral Indonesia dedicated spot at the venue, the house was simulating how Heatstop® would be beneficial for homeowner in protecting them from the heat. Visitors could compare the heat by looking at the temperature from the digital thermometer, one room using Heatstop® as ceiling and the other one using cement board as comparison, although both room were exposed with the same level of heat but the temperature in Heatstop® room was lower compared to the other, proving Heatstop® could help your room feels more comfortable in hot weather.

Photo: Heatstop® mini house dummy.

Photo: Visitors interacting with Heatstop® house dummy..

Photo: Another visitors interactions with Heatstop® house dummy.

After this event, many Architectural Design Week visitors visited Jayaboard booth at Indobuildtech Expo. And hopefully, the long-term benefits would be impactful for USG Boral Indonesia once the Architectural Design Week committee graduated a year later after this event, become a professional architect and then remember all the product and system shared by USG Boral Indonesia.

Photo: Jayabell® was used as stylish maket table at Architectural Design Week 2018.

Photo: One of the installation made from gypsum board.

Photo: Crowd at Architectural Design Week 2018.

USG Boral Indonesia committed to continuously develop innovative solutions for walls and ceilings with the latest technology that will answers all the needs of people in Indonesia with premium quality products. For more information, visit our website at

Pintu Masuk ADW 2018