Who is USG Boral
About USG Boral
Standard Wallboards are ideal for a wide range of residential and commercial wall and ceiling applications where fire resistance ratings, impact and water resistance are NOT required. USG Boral Plasterboard products are green label certified and meet the requirements of BS EN 520: 2004 standards for gypsum plasterboards.
USG Boral supplies a number of technical wallboard types formulated for specific applications including; sound isolation between rooms, fire-resistant ratings, soft and hard body impact and water resistance. USG Boral Plasterboard products are green label certified and meet the requirements of BS EN 520: 2004 standards for gypsum plasterboards.
Ensemble™ Seamless Acoustical Ceiling
ACOUSTIC PANELS & CEILING TILES
GYPSUM CEILING PANELS & TILES
GRIDS AND SUSPENSION
Many USG Boral ceiling products allow freedom to create custom designs far beyond the usual limitations of standard ceilings. Our specialty range includes products for use with grid ceilings and allows designers to feature the use of light or create completely unique 3 dimensional patterns with Topo™ and Billo™ Ceilings.
Rondo Steel Stud/Track Wall Framing
USG Boral MetalPlus™
Architects & Designers
At USG Boral we are proud of our longstanding relationship with building design professionals. Our architectural clients benefit from diverse product choice, world-class technology, field-tested performance and hands-on technical support.
Builders & Installers
At USG Boral we're supporting those who build every step of the way. Our relationships with builders and contractors extend a long way.
USG Boral’s drywall for homes beats conventional walls at soundproofing, and homeowners can now have unrestrained fun without disturbing the peace of the person next door. View the gallery of projects to see USG Boral products and systems in action.
Our aim is to provide you solutions and make opportunities to scale your business efficiently.
LANGUAGE / COUNTRY
LANGUAGE / COUNTRY
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USG Boral Singapore officially launched the Ensemble™ Colour Series in October 2019 with the campaign theme, “SYNESTHESIA”. Synesthesia refers to a condition where the activation of one sense automatically triggers a second sensory. And people who experience synesthesia are known as synesthetes.
First introduced in March 2017, the Ensemble™ Seamless Acoustical Ceiling in White has been a favourite of Architects & Designers. Driven by customers’ request for Ensemble™ in colours to suit their design needs, USG Boral Singapore is proud to announce that Architects and Designers can now achieve limitless colour possibilities with the unparalleled acoustic performance that they love.
As Architects and Designers often explore colours as part of their practice, the campaign key visuals aim to incite the inner synesthete within them. Images showing the raining colours reflect the new possibilities and euphoria when working with USG Boral Ensemble™ Seamless Acoustical Ceiling.
The Ensemble™ Colours Launch campaign aims to deliver various activations across multiple customers’ touchpoints such as the Launch Event, Bus Advertisements, Google AdWords, Electronic Direct Mailers and the enhanced Ensemble™ Microsite.
Bus advertisements were rolled out on 7 October 2019 targeting at Central Business Districts (CBDs) and main shopping areas and will end on 29 December 2019.
On 30 October 2019, USG Boral Singapore also held the Ensemble™ Colours Launch. Clients were treated to an art gallery experience, browsing through various printed art canvas consisting of Ensemble project images. The images demonstrated the possibilities of using coloured Ensemble™ Ceiling in areas including the lobbies, galleries, offices, corridors, educational facilities and other commercial spaces.
Riding on the art gallery concept, the team designed an abstract entrance piece using actual Ensemble™ spray compound colours and turned it into an art piece that won many praises.
The highlight of the evening was when Daron Cheah, Managing Director of USG Boral Singapore & Malaysia unveiled the four creative Ensemble™ Panels in dripping colours, bearing a deliberate resemblance to the campaign key visuals. Max Shih, Advanced Ceilings & Substrates Manager followed on to give an introduction on the features and benefits of the Ensemble™ Seamless Acoustical Ceiling Panels.